The big bump in the middle came from my Gleam ROLI giveawayĮvery morning I track my follower growth in a spreadsheet. I’m up to 9K profile followers and 17K playlist followers. I’m spending $20 a day on Facebook ads, split between promoting my artist profile and my synthwave playlist. Lately I’ve gotten cheaper followers through feed ads. The resulting competition has driven ad costs up. The problem is, most musicians know that by now. Viewers tend to be receptive to exploring new music, and have their sound on.
Not because they were necessarily wrong, but because the platform and practices have evolved.įor example, Instagram Stories was far and away the best ad placement for music two years ago. While there are still useful angles to explore in those older articles, this post supersedes them. I’ve written about Facebook and Instagram ads for Spotify many times, like here, here, and this one from April of 2018 where I noted that I’d spent $5888.35 on Facebook ads to date.
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